2019-2020 Undergraduate Catalog 
    
    Mar 29, 2024  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUSN 351 - Marketing Research


CR: 3
Prerequisites: BUSN 150 . This course covers the managerial use of scientific research methodology in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and analysis of theoretical concepts in research methodology. Offered alternate years.



Add to Portfolio (opens a new window)