2018-2019 Undergraduate Catalog 
    
    Nov 20, 2018  
2018-2019 Undergraduate Catalog
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BUSN 150 - Marketing


CR: 3
Prerequisite: ENGL 104  or another FYW course. This course is an introduction to marketing. We will study why marketing is important, and how goals, strategies, and tools are used to reach target audiences. We will also study how marketing theories work to improve the marketing mix and promote meaningful exchange in a business environment. This course cannot be taken on a P/CR/NC grading option.



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