2019-2020 Undergraduate Catalog 
    
    Oct 20, 2020  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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BUSN 213 - Social Media Marketing


CR: 3
Social media is pervasive in the United States and around the world. Entrepreneurs, businesses, and nonprofit organizations have the opportunity to interact with unlimited numbers of people. Therefore, social media strategies must be established to effectively, ethically, and practically engage. This course is valuable for business students and for others that want to leverage social media as a communication vehicle. Besides using a textbook, students will be utilizing a social media simulation throughout the course and will create a personal social media marketing plan to be used now and for future career goals.



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