BUSN 355 - Digital Marketing

CR: 3
Prerequisite: BUSN 150. Today’s marketers need alternative strategies and tactics in order to connect with prospects and customers. Marketing strategies that worked a few years ago may no longer be effective. Students will (a) delve into the fundamentals of digital marketing and its impact on business and communications, (b) learn the holistic value of digital marketing through lecture and hands-on development of an actionable digital marketing plan, and (c) learn how to select, use, and implement digital marketing vehicles. The course will be dedicated to a number of digital marketing topics, from mobile to email, from search-engine optimization to search-engine marketing. V.7