BUSN 150 - Marketing

CR: 3
Prerequisite: ENGL 104 or another FYW course. This course is an introduction to marketing. We will study why marketing is important, and how goals, strategies, and tools are used to reach target audiences. We will also study how marketing theories work to improve the marketing mix and promote meaningful exchange in a business environment. This course cannot be taken on a P/CR/NC grading option.