2018-2019 Undergraduate Catalog 
    
    Oct 19, 2018  
2018-2019 Undergraduate Catalog
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BUSN 351 - Marketing Research


CR: 3
Prerequisites: BUSN 150 . This course covers the managerial use of scientific research methodology in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and analysis of theoretical concepts in research methodology. Offered alternate years.



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