2022-2023 Undergraduate Catalog 
    
    Dec 09, 2024  
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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BUSN 150 - Marketing


CR: 3
Prerequisite: ENGL 104  or another FYW course. This course is an introduction to marketing. We will study why marketing is important, and how goals, strategies, and tools are used to reach target audiences. We will also study how marketing theories work to improve the marketing mix and promote meaningful exchange in a business environment. This course cannot be taken on a P/CR/NC grading option.



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